I think in a way, what it is to be human is to transcend our boundaries. That is the human story.

I think that human beings have gotten as far as we've gotten because of our adaptability, our ability to adapt, and our ability to dovetail our technologies - our brains to our tools. With the Industrial Revolution, we transcended the limits of our muscles. With the digital revolution, we transcend the limits of our minds.

Alistair Crowley used to define magic as anything in which you can exercise your will in the world through the use of your mind. So what's the magical way of opening or closing that door? Well, to will your body to stand up and close or open that door, that's magic. With the iPhone, it's like you put your intent into it, and it helps you exercise that intent in the world.

My mother teaches high school English, and she's an artist and a poet and a sculptor, she's published twelve poetry books. I grew up in a household in Venezuela with living, breathing art installations that were the way that she used to express herself, a highly creative environment where ideas were celebrated, where artistic expression was celebrated. Seeing her as somebody who was always able to have a creative output - if she felt sad, she wrote a poem, if she felt happy, she made a sculpture - I think for me, there was an early interest in finding outlets for my passions.

Creativity and insight almost always involve an experience of acute pattern recognition: the eureka moment in which we perceive the interconnection between disparate concepts or ideas to reveal something new.

The phone is gonna disappear. Maybe it will be a bracelet. After the bracelet it will be a blood cell sized device that maybe gets installed. We already have people with Parkinson's that have chips installed in their brain to control their tremors. We already see people have pacemakers to help their heartbeats. I mean we're already putting these technologies into our bodies. It is only going to deepen.

We are using all of our brain, all of the time; all of it is in use. However, you could probably argue that we don't use it effectively. Some of us are not trained to use our brains to their full potential. But definitely, all of it is there.