Be fluid. Treat each project differently. Be water, man. The best style is no style. Because styles can be figured out. And when you have no style they can't figure you out.
Jay-ZI had success. I had a number one record. I had a number one album. I have to make this kind of record again or else I'm going to lose it all. That's how you end up making the same song over and over.
Jay-Z