Black musicians were either trying to be American or trying to play down their Caribbean roots.

I listen to music every day and that is a fact. My son pointed out the other day that there's not a day that goes by without him listening to music in our house. I'm still an avid punter when it comes to either checking out bands or buying new music.

Music and fashion really do go hand in hand. This is even going back to the reggae days.

Black musicians were either trying to be American or trying to play down their Caribbean roots.

Growing up with my brothers, I was like an accompanying mascot to them. The whole heritage and culture of soundsystems is all in my blood y'know? Then obviously from DJing, I just went onto building my own sound and producing my own music.

We were being put somewhere interesting from being involved with analog, to working with digital. Those two worlds just collided and it felt great! That was probably the key inspiration in terms of me going on to not just making dub plates for my sound, but doing the unobvious and "selling out" to the masses. I subsequently got a record deal because of that.

Personally I was just sick of the mimicry of American culture that was going on because it wasn't natural for us. We had grown up listening to reggae music in our communities. People were enjoying what we were doing with out music - we didn't have to work to sell it to them.