This false distance is present everywhere: in spy films, in Godard, in modern advertising, which uses it continually as a cultural allusion. It is not really clear in the end whether this 'cool' smile is the smile of humour or that of commercial complicity. This is also the case with pop, and its smile ultimately encapsulates all its ambiguity: it is not the smile of critical distance, but the smile of collusion
Jean BaudrillardIf we consider the superiority of the human species, the size of its brain, its powers of thinking, language and organization, we can say this: were there the slightest possibility that another rival or superior species might appear, on earth or elsewhere, man would use every means at his disposal to destroy it.
Jean Baudrillard