This false distance is present everywhere: in spy films, in Godard, in modern advertising, which uses it continually as a cultural allusion. It is not really clear in the end whether this 'cool' smile is the smile of humour or that of commercial complicity. This is also the case with pop, and its smile ultimately encapsulates all its ambiguity: it is not the smile of critical distance, but the smile of collusion

If we consider the superiority of the human species, the size of its brain, its powers of thinking, language and organization, we can say this: were there the slightest possibility that another rival or superior species might appear, on earth or elsewhere, man would use every means at his disposal to destroy it.

The new shopping malls make possible the synthesis of all consumer activities, not least of which are shopping, flirting with objects, idle wandering, and all the permutations of these.

Information can tell us everything. It has all the answers. But they are answers to questions we have not asked, and which doubtless don't even arise.

We live in a world where there is more and more information, and less and less meaning.

Computer science only indicates the retrospective omnipotence of our technologies. In other words, an infinite capacity to process data (but only data -- i.e. the already given) and in no sense a new vision. With that science, we are entering an era of exhaustivity, which is also an era of exhaustion.

Large department stores, with their luxuriant abundance of canned goods, foods, and clothing, are like the primary landscape and the geometrical locus of affluence. Streets with overcrowded and glittering store windowsthe displays of delicacies, and all the scenes of alimentary and vestimentary festivity, stimulate a magical salivation. Accumulation is more than the sum of its products: the conspicuousness of surplus, the final and magical negation of scarcitymimic a new-found nature of prodigious fecundity.