This false distance is present everywhere: in spy films, in Godard, in modern advertising, which uses it continually as a cultural allusion. It is not really clear in the end whether this 'cool' smile is the smile of humour or that of commercial complicity. This is also the case with pop, and its smile ultimately encapsulates all its ambiguity: it is not the smile of critical distance, but the smile of collusion
Jean BaudrillardPoliticians - power itself - are abject because they merely embody the profound contempt people have for their own lives. One should be grateful to the politicians for accepting the abstractness of power, and ridding others of its burden. This inevitably kills them but they get their revenge by passing onto others the corpse of power.
Jean BaudrillardFor me, the photography, in its purest form, is a variant of the fable. Another way of saving the appearances - a way of signifying, through this fabulous capture, that this supposed real world is always about to lose its meaning and its reality.
Jean Baudrillard... the age of simulation thus begins with a liquidation of all referentials - worse: by their artificial resurrection in systems of signs, a more ductile material than meaning... It is no longer a question of imitation, nor of reduplication, nor even of parody. It is rather a question of substituting signs of the real for the real itself.
Jean Baudrillard