The most embarrassing part of the film is that the new problem posed by simulation is confused with its classical, Platonic treatment ... The Matrix is surely the kind of film about the matrix that the matrix would have been able to produce.
Jean BaudrillardWe are no longer in a state of growth; we are in a state of excess. We are living in a society of excrescence. The boil is growing out of control, recklessly at cross purposes with itself, its impacts multiplying as the causes disintegrate.
Jean BaudrillardLarge department stores, with their luxuriant abundance of canned goods, foods, and clothing, are like the primary landscape and the geometrical locus of affluence. Streets with overcrowded and glittering store windowsthe displays of delicacies, and all the scenes of alimentary and vestimentary festivity, stimulate a magical salivation. Accumulation is more than the sum of its products: the conspicuousness of surplus, the final and magical negation of scarcitymimic a new-found nature of prodigious fecundity.
Jean Baudrillard