Large department stores, with their luxuriant abundance of canned goods, foods, and clothing, are like the primary landscape and the geometrical locus of affluence. Streets with overcrowded and glittering store windowsthe displays of delicacies, and all the scenes of alimentary and vestimentary festivity, stimulate a magical salivation. Accumulation is more than the sum of its products: the conspicuousness of surplus, the final and magical negation of scarcitymimic a new-found nature of prodigious fecundity.

Holidays are in no sense an alternative to the congestion and bustle of the cities and work. Quite the contrary. People look to escape into an intensification of the conditions of ordinary life, into a deliberate aggravation of those conditions: further from nature, nearer to artifice, to abstraction, to total pollution, to well above average levels of stress, pressure, concentration and monotony - this is the ideal of popular entertainment. No one is interested in overcoming alienation; the point is to plunge into it to the point of ecstasy. That is what holidays are for.

It is not enough for theory to describe and analyze, it must itself be an event in the universe it describes.

Genius is childhood recaptured.

I hesitate to deposit money in a bank. I am afraid I shall never dare to take it out again

We are all hostages, and we are all terrorists. This circuit has replaced that other one of masters and slaves, the dominating and the dominated, the exploiters and the exploited. It is worse than the one it replaces, but at least it liberates us from liberal nostalgia and the ruses of history.

Challenge, and not desire, lies at the heart of seduction.