It is not enough for theory to describe and analyze, it must itself be an event in the universe it describes.
Jean BaudrillardThere exists, between people in love, a kind of capital held by each. This is not just a stock of affects or pleasure, but also the possibility of playing double or quits with the share you hold in the other's heart.
Jean BaudrillardSmile and others will smile back. Smile to show how transparent, how candid you are. Smile if you have nothing to say. Most of all, do not hide the fact you have nothing to say nor your total indifference to others. Let this emptiness, this profound indifference shine out spontaneously in your smile.
Jean Baudrillard