Ads sell more than products. They sell values, they sell images. They sell concepts of love and sexuality, of success and perhaps most important, of normalcy. To a great extent, they tell us who we are and who we should be.
Jean KilbourneThe Ideal Consumer is someone who is constantly dissatisfies, constanly needs more and more products in order to feel better.
Jean KilbourneTurning a human being into a thing is almost always the first step towards justifying violence against that person.
Jean Kilbourne