Woman’s bodies continue to be dismembered in advertising. Over and over again just one part of the body is used to sell products, which is one of the most dehumanizing thing you can do to someone. Not only is she a thing, but just one part of that thing is focused on.
Jean KilbourneAddiction beggins whith the hope that something 'out there' can instantly fill up the emptiness inside.
Jean KilbourneAds sell more than products. They sell values, they sell images. They sell concepts of love and sexuality, of success and perhaps most important, of normalcy. To a great extent, they tell us who we are and who we should be.
Jean KilbourneThe Ideal Consumer is someone who is constantly dissatisfies, constanly needs more and more products in order to feel better.
Jean KilbourneGirls get the message from very early on that what's most important is how they look, that their value, their worth depends on that. And boys get the message that this is what's important about girls. We get it from advertising. We get it from films. We get it from television shows, video games, everywhere we look. So no matter what else a woman does, no matter what else her achievements, their value still depends on how they look.
Jean Kilbourne