If our field is "to advance", we must - without displacing creativity and aesthetics - make sure our terminology is clear.

Users do not care about what is inside the box, as long as the box does what they need done.

I hate mice. The mouse involves you in arm motions that slow you down. I didn't want it on the Macintosh, but Jobs insisted. In those days, what he said went, good idea or not.

If I had not studied music, there would be no Macintosh computers today.

A computer shall not waste your time or require you to do more work than is strictly necessary.

An interface is humane if it is responsive to human needs and considerate of human frailties.

Once the product's task is known, design the interface first; then implement to the interface design.