Right now, computers, which are supposed to be our servant, are oppressing us.

A computer shall not harm your work or, through inaction, allow your work to come to harm.

When you have to choose among methods, your locus of attention is drawn from the task and temporarily becomes the decision itself.

If our field is "to advance", we must - without displacing creativity and aesthetics - make sure our terminology is clear.

A well-designed and humane interface does not have to be split into beginner and expert subsystems.

What users want is convenience and results.

Users do not care about what is inside the box, as long as the box does what they need done.