Once the product's task is known, design the interface first; then implement to the interface design.

As far as the customer is concerned, the interface is the product.

A computer shall not harm your work or, through inaction, allow your work to come to harm.

If I am correct, the use of a product based on modelessness and monoty would soon become so habitual as to be nearly addictive, leading to a user population devoted to and loyal to the product.

If our field is "to advance", we must - without displacing creativity and aesthetics - make sure our terminology is clear.

Right now, computers, which are supposed to be our servant, are oppressing us.

An unlimited-length file name is a file. The content of a file is its own best name.