Owning pipelines, people, products, or even intellectual property is no longer the key to success. Openness is.

Just as our kids don't understand the difference between broadcast and cable, the line between TV and Internet TV is about to disappear.

Make linking to the rest an essential part of what you do best.

What’s insidious about the fear of what others will say is that you rarely hear them say it. You imagine what they’d say. You imagine they care that much about you. The fragility of our own egos gets the better of us

Life is a beta. Voltaire said that the perfect is the enemy of the good. Google lives the rule as it introduces every new product as a beta. That is Google's way to say that it trusts us to help it finish its products. It is Google's way to open up its design process to our wisdom.

I'd love if Google ran my cable or phone company. Instead of making their businesses out of telling us what we can't do, GT&T would recognize the benefit of helping us do what we want to do: use the internet more and create more of our own stuff. Google might even figure out how to make connectivity ad-supported and free. Sadly, though, I think Google knows what it is and won't expand into other industries, even if it would be good at running a cable or energy or phone company.

The only sane response to change is to find the opportunity in it.