The industries closest to Google - media, advertising, and entertainment - are affected first. But the avalanche that is Google and the internet will overtake all industries and institutions - carmakers, bankers, universities, government - as we undergo a fundamental restructuring of the economy and society. Every industry and institution would be wise to understand the need for handing over control, for transparency, for collaboration and speed.

If I had followed my own rules - if I had eaten my own dog food - I would have created a digital book that is searchable and linkable, that can be corrected and updated and discussed and passed around. But I took my publisher's advance money. Hey, dog's gotta eat. The book publishing industry still works - for now - because it adds value with editing, promotion, sales, and cash.

The first step in blogging is not writing them but reading them.

The industries closest to Google - media, advertising, and entertainment - are affected first. But the avalanche that is Google and the internet will overtake all industries and institutions - carmakers, bankers, universities, government - as we undergo a fundamental restructuring of the economy and society. Every industry and institution would be wise to understand the need for handing over control, for transparency, for collaboration and speed.

Owning pipelines, people, products, or even intellectual property is no longer the key to success. Openness is.

Get out of the way. This is actually Craig Newmark's law. As Google built the most powerful tool imaginable - the entire world of digital knowledge revealed behind a simple search box - so did Craig build a simple tool that changed society , and newspapers and real estate and more, without prescribing how we should use it. They create platforms to enable us to do what we want to do and then, instead of giving us rules about their use, then they stand back and put us in charge.

The only sane response to change is to find the opportunity in it.