I was doing a lot of web design at the time. And anybody that has an agent thinks, "Why do I need an agent?" Maybe it's a little different as an actor - of course you need an agent - but any kind of agency that's selling something for you, you think, "Why can't I sell this myself? It doesn't make sense."

That was my experience with everybody in the book. That was what was so cool. It's just an excuse to hang out with people. It's not for a movie; it's not for a magazine. No one's here telling us what to do. We're at my house shooting. I just get to go, "What do you want to do today?" We're only there because we want to be there because of each other. There's no other reason.

I always wanted to live in L.A. The other thing that always inspired me was movies; that's why I'm here. I always wanted to be a part of the movie business and make movies. That's why I went to AFI grad school for filmmaking.

We were little children, four or five years old, but they were all around the house and they made us look epic, like we were part of some story being told. My mom would have this woman come to our house and take photos of us. She did a photo book of us as well when I was one. I still have it.

My mom had bought this camera to take classes herself and I remember working with her on it, understanding how the stop-motion [worked], having a high shutter speed and things like that. Long before I picked it up myself, I remember being on a slide at a country club going into the water and wanting my mother to put in on a high shutter speed so she could catch me on the slide without it being blurred. I remember having fun with her: "Let me go on the slide and you'll catch me in motion!" Those are some of the little moments in my artistic making.

It 2001 when we started. But prior to that, I had made this website called sundancepics.com, where me and this other photographer, Randall Michelson, could sell our images from Sundance online and it was successful. Steve Granitz, who's my main partner at WireImage, we were already working together, and I was like, "Look dude, this is it. We can do this."

A lot of people have done that over the years. Many of the agencies today were started by photographers. It's a normal progression. It wasn't some crazy idea, it was just, "Can we start our own agency? Can we do this?"