The cable model is just a better model. Dual revenue stream: advertising-supported and subscription-supported revenues.

More traffic means more advertising dollars.

The cable model is just a better model. Dual revenue stream: advertising-supported and subscription-supported revenues.

It's a growing trend. Viewers are our customers, but so are advertisers. And advertisers want different ways to reach our viewers.

It is a significant acknowledgment that the way people are watching television is changing and the model is quickly changing

I've said this forever - I've always believed the Today show is more than the sum of its parts

I've spent over half my life at NBC. This is the only place I have ever worked.