The cable model is just a better model. Dual revenue stream: advertising-supported and subscription-supported revenues.

More traffic means more advertising dollars.

It's a growing trend. Viewers are our customers, but so are advertisers. And advertisers want different ways to reach our viewers.

Michael Jackson is the ultimate traffic accident. People can't take their eyes off him.

The cable model is just a better model. Dual revenue stream: advertising-supported and subscription-supported revenues.

It is a significant acknowledgment that the way people are watching television is changing and the model is quickly changing

Network news will still play an incredibly important role in this country, but the world that Peter, Tom and Dan began covering 25 years ago isn't the same world today. Technology, lifestyle and what constitutes news have all changed dramatically. I'm not saying that it is better or worse. I'm just saying that it's reality.