I like to say I have Internet Immorality. From the beginning of the "internet famous" era until now, I've evolved and went with the flow of change, always changing my makeup looks, fashion, and vision. My brand has grown so fast from social media and I don't know how life would be without be logging onto MySpace for the first time 10 years ago!
Jeffree StarThe customer is always what inspires me first! I love talking to everyone on Instagram and seeing feedback on SnapChat! I can ask a question like "What product do you wanna see next??" and they give you immediate answers. I will never make a product I personally wouldn't wear every day! But I think it's important to be in tune with your audience and see their expectations.
Jeffree StarAs someone who is obsessed with fashion, I personally own non-vegan materials and am very open about that. I don't think it's right to pretend to be someone you're not to get sales. People know me on a real level because of how open I am in my videos. It was a simple choice: I didn't want to exclude anyone, that wasn't fair. I wanted EVERY customer to be able to wear my art. And it's morally right. End of story.
Jeffree Star