What I hope is I'll eventually be seen as an actual individual, not as some abstraction - an art dealer running a museum.

When I was looking at the Russian Constructivists, these agitprop artists actually painted on trains. It was a heavy influence. They were bringing art to the people, to the masses, and breaking it out of the clubbiness of the art world, which is a monolith.

Skateboarding, like graffiti, will never be tamed. No matter how much they monetize it, no matter how big it gets, no matter how many companies are putting millions and millions of dollars into marketing it, it's always going to be some Mexican kid on a corner in Echo Park that changes the rules of the game.

One of the biggest things happening in the art world is this idea of expansion. No one embodies this aspect of what art is becoming better than James Franco.

Part of my agenda has been to support art that engages life with people.

Elizabeth Taylor is one of the great cultural icons. She is a part of our history and should be celebrated.… This presentation is very special for the community, there are so many people who want to understand this side of Elizabeth Taylor.

Overall, I think any opportunity to expose people to art on a mass level - to have some kid in Oklahoma say to his mother, "I want to be an artist" - is a good thing.