Skateboarding, like graffiti, will never be tamed. No matter how much they monetize it, no matter how big it gets, no matter how many companies are putting millions and millions of dollars into marketing it, it's always going to be some Mexican kid on a corner in Echo Park that changes the rules of the game.
Jeffrey DeitchWe use the term pop in the art world, as in Pop Art, but we forget that its root is popular - popular culture.
Jeffrey DeitchRamp skating has become the most popular televised form of skating because they can constrain it. They can judge it based on what's happening within this box of a ramp.
Jeffrey Deitch