Sometimes you do a sound installation, and the first day or two it is very exciting. Then you are hearing this every day for a month, and it becomes like a torture.
Jeffrey DeitchStreet skating, which is what I grew up with, is completely free of rules. You can do anything. When I see a skater go by, I think, What is this person going to do here? It's the same with people who write, who make music, who draw, who make movies. Creative people tend to have all of those different avenues in them.
Jeffrey DeitchOne of the biggest things happening in the art world is this idea of expansion. No one embodies this aspect of what art is becoming better than James Franco.
Jeffrey DeitchOverall, I think any opportunity to expose people to art on a mass level - to have some kid in Oklahoma say to his mother, "I want to be an artist" - is a good thing.
Jeffrey Deitch