Ramp skating has become the most popular televised form of skating because they can constrain it. They can judge it based on what's happening within this box of a ramp.
Jeffrey DeitchSkateboarding, like graffiti, will never be tamed. No matter how much they monetize it, no matter how big it gets, no matter how many companies are putting millions and millions of dollars into marketing it, it's always going to be some Mexican kid on a corner in Echo Park that changes the rules of the game.
Jeffrey DeitchEvery day you run into artists on the streets in SoHo or other creative people you want to do something with. There's nothing to match that chance encounter.
Jeffrey DeitchStreet skating, which is what I grew up with, is completely free of rules. You can do anything. When I see a skater go by, I think, What is this person going to do here? It's the same with people who write, who make music, who draw, who make movies. Creative people tend to have all of those different avenues in them.
Jeffrey Deitch