If you go running, you put on sneakers. When you go bowling, you take your personal bowling balls with you. In much the same fashion, it won't be long before you have your special sunglasses to take to the movie theater.
Jeffrey KatzenbergI think the idea of a traditional story being told using traditional animation is likely a thing of the past.
Jeffrey KatzenbergA company like DreamWorks, all we do is make product. That's all we do. We don't own distribution. We are purely in the creation of content.
Jeffrey Katzenberg