Confidence quickly curdles into arrogance; smarts turn to smugness, charm turns to smarm.
Jeffrey KlugerMarketers have long known that a name can make all the difference when you're trying to move the merch. The kiwifruit was once the Chinese gooseberry, after all - at least until the produce peddlers wised up - and the Chilean sea bass was once the singularly unappetizing Patagonian toothfish.
Jeffrey KlugerMore and more NFL players have been willing their bodies to science so that their brains can be studied even if they die of other causes.
Jeffrey KlugerThe golden child may be the oldest one, unless it's the youngest. It may be the toughest one, unless it's the most sensitive. It's not even necessary that Mom and Dad have the same favorite - and typically they don't.
Jeffrey KlugerIt's one of the worst-kept secrets of family life that all parents have a preferred son or daughter, and the rules for acknowledging it are the same everywhere: The favored kids recognize their status and keep quiet about it - the better to preserve the good thing they've got going and to keep their siblings off their back.
Jeffrey Kluger