Spending $1 for a brand new house would feel very, very good. Spending $1,000 for a ham sandwich would feel very, very bad. Spending $19,000 for a small family car would feel, well, more or less right. But as with physical pain, fiscal pain can depend on the individual, and everyone has a different threshold.
Jeffrey KlugerA cockroach likely has no less brainpower than a butterfly, but we're quicker to deny it consciousness because it's a species we dislike.
Jeffrey KlugerWhen our culture shifts, it tends to overcorrect, throwing out everything associated with an era we've moved past, rather than saving what was good and combining it with what is new.
Jeffrey KlugerWhen we're awake, cortisol can fragment memories - one reason eyewitness crime scene accounts are so unreliable. But at night that very fragmentation allows creative recombinations of ideas.
Jeffrey KlugerScience has yet to isolate the Godiva Chocolate or Prada gene, but that doesn't mean your weakness for pricey swag isn't woven into your DNA. According to a new study of identical twins, it's less TV ads or Labor Day sales that make you buy the things you do than the tastes and temperaments that are already part of you at birth.
Jeffrey KlugerThere's only one thing harder than living in a home with an adolescent - and that's being an adolescent. The moodiness, the volatility, the wholesale lack of impulse control, all would be close to clinical conditions if they occurred at another point in life. In adolescence, they're just part of the behavioral portfolio.
Jeffrey KlugerWhen you're your parents' one shot at a genetic legacy, you may get to attend all the best schools, wear all the best clothes and eat all the best foods - at least relative to children in multiple-sibling households. But you also wind up with an overweening sense of your own importance.
Jeffrey Kluger