People with anxiety disorders such as OCD know that nothing can be more paralyzing than having too many options. Go to a store to buy a sweater, find four that you like and the odds are pretty good you'll stare and stare... and buy nothing at all.
Jeffrey KlugerThere's a deep-freeze of sorts for all good intentions - a place that you store your plans to make changes in your life when you know you're not going to make them at all.
Jeffrey KlugerAs MBA professors endlessly tell their students, companies do best when they stick to what they do well. There's a reason Apple doesn't make blenders. There's a reason Haagen-Dazs doesn't sell meat. And there's a reason drug companies should focus on saving and improving lives - not jeopardizing them.
Jeffrey KlugerScience has yet to isolate the Godiva Chocolate or Prada gene, but that doesn't mean your weakness for pricey swag isn't woven into your DNA. According to a new study of identical twins, it's less TV ads or Labor Day sales that make you buy the things you do than the tastes and temperaments that are already part of you at birth.
Jeffrey KlugerIt's one of the worst-kept secrets of family life that all parents have a preferred son or daughter, and the rules for acknowledging it are the same everywhere: The favored kids recognize their status and keep quiet about it - the better to preserve the good thing they've got going and to keep their siblings off their back.
Jeffrey KlugerSpending $1 for a brand new house would feel very, very good. Spending $1,000 for a ham sandwich would feel very, very bad. Spending $19,000 for a small family car would feel, well, more or less right. But as with physical pain, fiscal pain can depend on the individual, and everyone has a different threshold.
Jeffrey Kluger