I was born in the U.S., my wife was born in Mexico and emigrated here when she was in college, and my daughters were born in New York City. That makes them passport-carrying, natural-born, eligible-to-run-for-president Americans. But they're also Mexicans and they like that just fine.

It's far too much to say that effective hoping is the only - or even the biggest - part of what it takes to succeed. If 14% of business productivity can be attributed to hope, that means 86% is dependent on raw talent, fickle business cycles, the quality of the product you're selling, and often pure, dumb luck.

At the root of the shy temperament is a deep fear of social judgment, one so severe it can sometimes be crippling. Introverted people don't worry unduly about whether they'll be found wanting, they just find too much socializing exhausting and would prefer either to be alone or in the company of a select few people.

As MBA professors endlessly tell their students, companies do best when they stick to what they do well. There's a reason Apple doesn't make blenders. There's a reason Haagen-Dazs doesn't sell meat. And there's a reason drug companies should focus on saving and improving lives - not jeopardizing them.

If we were a culture of high-risk alcoholics, and suddenly we had Jack Daniels piped into our houses, we would be feeding that fire. Social networking, and the internet as a whole, seems to have simply landed in an extremely fertile place in an extremely fertile time in history, when we all have these narcissistic tendencies anyway - you can go further back into the self-esteem movement, and Dr. Spock, and the 'everybody gets a ribbon at the track meet' sort of thing, which preceded the internet - and then you drop the internet into the middle of this, and we've all gone haywire.

Narcissism falls along the axis of what psychologists call personality disorders, one of a group that includes antisocial, dependent, histrionic, avoidant and borderline personalities. But by most measures, narcissism is one of the worst, if only because the narcissists themselves are so clueless.

Narcissism is actually a clever guise adopted to mask its exact opposite, which is a deep well of self-loathing, a well of low self-esteem, rather than high self-esteem. This helps explain why narcissists are so sensitive to criticism, why narcissists tend to break into outrage if they're criticized, because their self-esteem is actually much more brittle than it seems, and once they're challenged, that mask falls apart.