Your parents leave you too soon and your kids and spouse come along late, but your siblings know you when you are in your most inchoate form.

Jellyfish serve as a model for bioengineers for the same reason yeast were once so valuable to geneticists: they're simple to deconstruct.

When we're awake, cortisol can fragment memories - one reason eyewitness crime scene accounts are so unreliable. But at night that very fragmentation allows creative recombinations of ideas.

A child gets vaccinated and soon after, autism symptoms emerge. The apparent cause-and-effect is understandable but erroneous - more a coincidence of the calendar and childhood developmental stages than anything else, as repeated and exhaustive studies have shown.

Marketers have long known that a name can make all the difference when you're trying to move the merch. The kiwifruit was once the Chinese gooseberry, after all - at least until the produce peddlers wised up - and the Chilean sea bass was once the singularly unappetizing Patagonian toothfish.

What people fear most about tragedy is its randomness - a taxi cab jumps the curb and hits a pedestrian, a gun misfires and kills a bystander. Better to have some rational cause and effect between incident and injury. And if cause and effect aren't possible, better that there at least be some reward for all the suffering.

Science has yet to isolate the Godiva Chocolate or Prada gene, but that doesn't mean your weakness for pricey swag isn't woven into your DNA. According to a new study of identical twins, it's less TV ads or Labor Day sales that make you buy the things you do than the tastes and temperaments that are already part of you at birth.