Science has yet to isolate the Godiva Chocolate or Prada gene, but that doesn't mean your weakness for pricey swag isn't woven into your DNA. According to a new study of identical twins, it's less TV ads or Labor Day sales that make you buy the things you do than the tastes and temperaments that are already part of you at birth.
Jeffrey KlugerHumans are crude linguists from the moment of birth - and perhaps even in the womb - to the extent at least that we can hear spoken sounds and begin to recognize different combinations of language sounds.
Jeffrey KlugerPeople with anxiety disorders such as OCD know that nothing can be more paralyzing than having too many options. Go to a store to buy a sweater, find four that you like and the odds are pretty good you'll stare and stare... and buy nothing at all.
Jeffrey KlugerMore and more NFL players have been willing their bodies to science so that their brains can be studied even if they die of other causes.
Jeffrey Kluger