The golden child may be the oldest one, unless it's the youngest. It may be the toughest one, unless it's the most sensitive. It's not even necessary that Mom and Dad have the same favorite - and typically they don't.
Jeffrey KlugerWhen you're your parents' one shot at a genetic legacy, you may get to attend all the best schools, wear all the best clothes and eat all the best foods - at least relative to children in multiple-sibling households. But you also wind up with an overweening sense of your own importance.
Jeffrey KlugerNarcissism is actually a clever guise adopted to mask its exact opposite, which is a deep well of self-loathing, a well of low self-esteem, rather than high self-esteem. This helps explain why narcissists are so sensitive to criticism, why narcissists tend to break into outrage if they're criticized, because their self-esteem is actually much more brittle than it seems, and once they're challenged, that mask falls apart.
Jeffrey KlugerMarketers have long known that a name can make all the difference when you're trying to move the merch. The kiwifruit was once the Chinese gooseberry, after all - at least until the produce peddlers wised up - and the Chilean sea bass was once the singularly unappetizing Patagonian toothfish.
Jeffrey Kluger