I never felt like I had a surface image to rely on that people would like - I always felt like my music would not be very fancy music, my voice is not very fancy, there is nothing hiding me from the audience.

In the past, Koreans have mostly copied other countries' engines, and so there's been kind of a problem with quality and a real limit on what they could do with that.

The funny thing is that some reviews are published in magazines and websites that are seen by millions of people, and other reviews are in very small publications or less popular websites, and you just have to be lucky to have the good reviews land in places where more people see them, and bad reviews land in places where they will be less seen.

It's all easier said than done, and it isn't even easy to say.

I realized I was not a great musical technician, if I was going to make anything interesting it would have to come from the creative side of me and not the craft side of me.

I never felt like I had a surface image to rely on that people would like - I always felt like my music would not be very fancy music, my voice is not very fancy, there is nothing hiding me from the audience.

A lot more people will want to hear a 5-minute singing cartoon about Communism in China than will want to read that PhD thesis, and that's the power of it even if a lot of details will be missing - that's the reason something like that often has more impact on society.