A lot more people will want to hear a 5-minute singing cartoon about Communism in China than will want to read that PhD thesis, and that's the power of it even if a lot of details will be missing - that's the reason something like that often has more impact on society.

What can you think when one review says "this album is brilliant, and all the songs flow into the utmost brilliant song 'The Upside-Down Cross'" then another review says "this album is brilliant, except for that horrible and pointless song 'The Upside-Down Cross'," and another review will say "Jeffrey really sounds confident and relaxed on this new album", the next reviewer says "Jeffrey sounds more depressed and awful than ever" - these totally contrasting reviews happen all the time!

It's all easier said than done, and it isn't even easy to say.

I prefer artists who are creative more than artists who are technical, I think everybody would agree with that.

About Jimi Hendrix - although his playing is at an uber-level, his voice is quite lo-fi and normal, like a regular person singing in the shower, and this makes his music much better than if he was just a technical player and singer.

I sell a complete package... a life style that's in harmony with and exemplified by the exterior and interior living space. I'm obsessive about the way I live and work, so when it comes to renovating, I believe in finding the true integrity of a house, then breathing life back into it in a way that connects with a certain type of buyer.

The funny thing is that some reviews are published in magazines and websites that are seen by millions of people, and other reviews are in very small publications or less popular websites, and you just have to be lucky to have the good reviews land in places where more people see them, and bad reviews land in places where they will be less seen.