Many companies believe incentives, financial incentives, are the answer to every problem or issue. But people are motivated by much more than money. In particular, people like to feel good about themselves and maintain their self-esteem. If companies spent more time working on people's feelings of self-worth, they wouldn't have to try, often unsuccessfully, to bribe people to do work.

One cannot control the actions of others, but we are responsible for what we do. People say things such as, "I can't do this," "it is not really me," "this makes me uncomfortable," etc. People, simply put, opt out of playing the game or doing so in a way that will make them successful. So get over yourself, and do what you need to do - and what, by the way, others around you are doing, to become more powerful.

Doris Kearns Goodwin's Team of Rivals is instructive in painting a realistic portrayal of Lincoln and his methods for accomplishing his objectives. In fact, many good political biographies are useful in learning about power, strategy, and decision-making.

Consider the many financial industry executives who walked away with many millions as their organizations failed - I think the expression is "failing upward." People also need to understand that their "technical" job performance is correlated with their career success, but again, many other factors such as educational credentials, length of service, and yes, political skills, also contribute to success. So people need to understand business and technical issues but they also need to master organizational dynamics.

Today, if the CEO thinks it's a good idea, it's done everywhere; if the CEO thinks it's a bad idea, it's done nowhere. We ought to be more agnostic and open to learning things that we didn't expect - and the only way to do that is to try things and be open-minded about how well they are working. And third, evidence-based management involves reading and learning - just like doctors do - and to do so not just in school but afterward, as well.

Knowledge is only useful if you do something with it.

To become "memorable" do things that are somewhat unexpected. Dress, or talk, in ways that draw attention. And mostly, don't follow all the "rule for behavior" so closely.