Leaders are not modest, and more importantly, the extensive social science research on narcissism, self-promotion, and similar constructs shows that these qualities and behaviors are useful for getting hired, achieving promotions, keeping one's job, and obtaining a higher salary.

Lying is common in social life, often done for benign purposes, seldom draws severe sanctions, and many of the most notable leaders, including the late Steve Jobs, were consummate prevaricators. Told with enough persistence and conviction, what was once untrue can become true, in a self-fulfilling prophecy sort of way.

I am not sure any of the material in Leadership BS would be helpful for small companies and certainly not their owners. Of course, even owners have bosses and need to worry about keeping their jobs - so Power might be more appropriate.

Trust is about keeping commitments, but in many instances, circumstances change and organizations therefore shed commitments, things such as retiree medical benefits, pension obligations, and even employees without much remorse or maybe even hesitation.

My overall recommendation: for decades corporate policy manuals and HR departments have told people they are responsible for their own careers. It's about time people really heeded those warnings.

Those who have power a) understand that the world is not always a just and fair place and accept that fact, b) understand the bases and strategies for acquiring power, and c) take actions consistent with their knowledge in a skillful way. Skill at anything requires practice, and power skills are no different.

Many companies believe incentives, financial incentives, are the answer to every problem or issue. But people are motivated by much more than money. In particular, people like to feel good about themselves and maintain their self-esteem. If companies spent more time working on people's feelings of self-worth, they wouldn't have to try, often unsuccessfully, to bribe people to do work.