That's the rational premise behind my spending hours of billable time adjusting my Facebook preferences. The real reason, of course, for all this stuff, is that it provides a way to blow off work you should be doing, while creating the illusion that you are achieving something.

Good information architecture enables people to find and do what they came for. Great information architecture takes find out of the equation: the site behaves as the visitor expects. Poor or missing information architecture neuters content, design, and programming and devalues the site for its owners as well as the audience it was created to serve. It’s like a film with no director. The actors may be good, the sets may be lovely, but audiences will leave soon after the opening credits.

Test everything, including assumptions

The best way to engage honestly with the marketplace via Twitter is to never use the words "engage," "honestly," or "marketplace."

Don't worry about people stealing your design work. Worry about the day they stop.

Real web designers write code. Always have, always will.

Web design is the creation of digital environments that facilitate and encourage human activity; reflect or adapt to individual voices and content; and change gracefully over time while always retaining their identity.