I think "artistic" simply means there's more of the creator in the thing. Whether it's painting or song or movie or game, the creator puts more of themselves into the piece, so when the audience see it, they feel something real, they feel something human, they feel something that's like a person.

In cinema we have all kinds of ways of communicating: cinematography, lighting, character performance. If you pay attention to silent era movie actors, they are big about postures and really exaggerated expressions so you can understand how they feel. We use all kinds of techniques from cinema to help communicate emotion.

I still hope that more people can create art, even though artistic genres may never be the most popular or money-making genres. But the thing is, I think art is more long-lasting. It stays in people, and it changes them.

I think free-to-play is both exciting and also really dangerous.

When parents want you to do really well academically, they want to avoid you getting into anything that would distract you - you know, rock and roll music, or really serious, long novels that you get so absorbed in, you forget to study.

Honestly, I can't understand English poetry. Because I am not an English speaker, when I read it I never know how to read it in the right rhythm.

We do have to learn poetry at school. Poetry is interesting to me, particularly Chinese poetry. It's like an ancient form of song. There's five sentences, seven sentences - they're very different from English poetry. Chinese poetry is much more rigorous. You can only use this many words, and they will form some kind of rhythm so people can actually sing it. To me, poetry is quite abstract but also quite beautiful.