We have a whole other division, where we actually literally take the comic book and animate it. Our feeling was that, if this was going to be our show and that it was going to be a brand new show, it has to be more adventures with these characters, in the same way that, through the years, there have been long runs on the comic book series. It's the same characters, with different voices, along the way.

For those of us at Marvel Television, it always begins with the story. It's all about the script. It's making sure it's there, on the page. So, we needed to go to a group of individuals who have not only created some of the most memorable animated characters, like Ben 10 and Generator Rex, but also had done two seasons of our very successful Marvel's Ultimate Spider-Man series, and that's the Man of Action guys. But, it wasn't just that.

Again, I want to give credit where credit is due to our voice director, Collette Sunderman, who is someone that works out an incredible juggling act. I refer to it as juggling cats with vertigo, and the cats don't have vertigo, but the juggler has vertigo.

One of the things that makes this show unique, in terms of an experience, is that when you do a show that has a large cast, scheduling is a very difficult thing.

We knew that, in doing something that's based around the world of the movie and how popular that is, we really wanted to do the biggest show that we've ever done, in terms of the look of the show.

It really showed that you can do a major motion picture, from the folks at Marvel, that has multiple characters on an epic scale. On top of that, it also showed us that one of the most important elements is a certain kind of levity.

This is, in fact, the biggest show that Marvel television has ever taken on, in the animation world. We had a real challenge that was posed to us, and that was this little, tiny art-house movie that came out last year, that I don't know if you saw, called Marvel's The Avengers, written and directed by our friend Joss Whedon, and it really set the template.