For those of you that have been following Ultimate Spider-Man, you know how we took that show and brought it to the next level of what Marvel Television is doing. And Hulk and the Agents of S.M.A.S.H. was the next level of what we wanted to get to.
Jeph LoebIt's the interaction between those characters that really makes that movie as special as it is, and I'm proud to say, as you probably know, it was the highest grossing film of 2012, it's the highest grossing film that Walt Disney has ever put out, and it's the third highest grossing film ever, in the world.
Jeph LoebThere were radio shows where you actually got to hear people play off of each other and get that immediate magic that goes on. And rather than doing what a lot of shows do, where an individual comes in, reads their part, and you edit it together later on and try to build a performance, we're lucky because this is really very much a theatrical performance that is going on, every single week.
Jeph LoebOne of the things that makes this show unique, in terms of an experience, is that when you do a show that has a large cast, scheduling is a very difficult thing.
Jeph LoebWe have a whole other division, where we actually literally take the comic book and animate it. Our feeling was that, if this was going to be our show and that it was going to be a brand new show, it has to be more adventures with these characters, in the same way that, through the years, there have been long runs on the comic book series. It's the same characters, with different voices, along the way.
Jeph Loeb