The Marvel cinematic universe and the Marvel animation universe are things that are very true, in terms of the DNA of what it is. But if, at the end of the day, all we're doing is telling stories that have appeared in the comic books already, then we're not really challenging anybody.
Jeph LoebWhen we approached the Man of Action guys, we said, "We're not really interested in what's come before, except in the way that we want to make sure that it feels like it's Marvel's Avengers Assemble. From that point on, this is your cast. Go to it and tell great stories."
Jeph LoebWhile we do have 50 years of terrific Avengers stories, many of which our writing staff has written, along the way, this has to live in its own world.
Jeph LoebAny platform that you use to tell stories helps you regardless of the medium regardless if they are bedtime stories that you tell your children or comics or film. Specifically what makes comics unique is that they are a storytelling device that forces you to think both visually and economically. Some might say you are limited by your imagination, but that is not true because someone has to draw it.
Jeph Loeb