It really showed that you can do a major motion picture, from the folks at Marvel, that has multiple characters on an epic scale. On top of that, it also showed us that one of the most important elements is a certain kind of levity.
Jeph LoebWe knew that, in doing something that's based around the world of the movie and how popular that is, we really wanted to do the biggest show that we've ever done, in terms of the look of the show.
Jeph LoebThis is, in fact, the biggest show that Marvel television has ever taken on, in the animation world. We had a real challenge that was posed to us, and that was this little, tiny art-house movie that came out last year, that I don't know if you saw, called Marvel's The Avengers, written and directed by our friend Joss Whedon, and it really set the template.
Jeph LoebWhile we do have 50 years of terrific Avengers stories, many of which our writing staff has written, along the way, this has to live in its own world.
Jeph LoebAny platform that you use to tell stories helps you regardless of the medium regardless if they are bedtime stories that you tell your children or comics or film. Specifically what makes comics unique is that they are a storytelling device that forces you to think both visually and economically. Some might say you are limited by your imagination, but that is not true because someone has to draw it.
Jeph LoebIt's the interaction between those characters that really makes that movie as special as it is, and I'm proud to say, as you probably know, it was the highest grossing film of 2012, it's the highest grossing film that Walt Disney has ever put out, and it's the third highest grossing film ever, in the world.
Jeph Loeb