Every generation has their favorite Spider-Man television show.

When we approached the Man of Action guys, we said, "We're not really interested in what's come before, except in the way that we want to make sure that it feels like it's Marvel's Avengers Assemble. From that point on, this is your cast. Go to it and tell great stories."

For those of you that have been following Ultimate Spider-Man, you know how we took that show and brought it to the next level of what Marvel Television is doing. And Hulk and the Agents of S.M.A.S.H. was the next level of what we wanted to get to.

When we first sat down and talked about how much of the show we were going to do based on the movie, there are certainly things you can see right away, but we wanted to make sure that the audience who maybe never saw the movie or has maybe never seen any of the Marvel characters before - and I know there's three of them left on the planet - could have someone that could be their eyes and take them in.

For those of us at Marvel Television, it always begins with the story. It's all about the script. It's making sure it's there, on the page. So, we needed to go to a group of individuals who have not only created some of the most memorable animated characters, like Ben 10 and Generator Rex, but also had done two seasons of our very successful Marvel's Ultimate Spider-Man series, and that's the Man of Action guys. But, it wasn't just that.

We have a whole other division, where we actually literally take the comic book and animate it. Our feeling was that, if this was going to be our show and that it was going to be a brand new show, it has to be more adventures with these characters, in the same way that, through the years, there have been long runs on the comic book series. It's the same characters, with different voices, along the way.

It's the interaction between those characters that really makes that movie as special as it is, and I'm proud to say, as you probably know, it was the highest grossing film of 2012, it's the highest grossing film that Walt Disney has ever put out, and it's the third highest grossing film ever, in the world.