The Marvel cinematic universe and the Marvel animation universe are things that are very true, in terms of the DNA of what it is. But if, at the end of the day, all we're doing is telling stories that have appeared in the comic books already, then we're not really challenging anybody.
Jeph LoebThe challenges in taking any IP into any other platform are best met by empowering the individuals that can work best in that area and that is one of the things that I really admire about Marvel as a company. They go out and find the best people, whether it is to draw a comic book or create a television series or make a movie.
Jeph LoebFor those of us at Marvel Television, it always begins with the story. It's all about the script. It's making sure it's there, on the page. So, we needed to go to a group of individuals who have not only created some of the most memorable animated characters, like Ben 10 and Generator Rex, but also had done two seasons of our very successful Marvel's Ultimate Spider-Man series, and that's the Man of Action guys. But, it wasn't just that.
Jeph LoebAny platform that you use to tell stories helps you regardless of the medium regardless if they are bedtime stories that you tell your children or comics or film. Specifically what makes comics unique is that they are a storytelling device that forces you to think both visually and economically. Some might say you are limited by your imagination, but that is not true because someone has to draw it.
Jeph LoebFor those of you that have been following Ultimate Spider-Man, you know how we took that show and brought it to the next level of what Marvel Television is doing. And Hulk and the Agents of S.M.A.S.H. was the next level of what we wanted to get to.
Jeph LoebIt's the interaction between those characters that really makes that movie as special as it is, and I'm proud to say, as you probably know, it was the highest grossing film of 2012, it's the highest grossing film that Walt Disney has ever put out, and it's the third highest grossing film ever, in the world.
Jeph Loeb