I have to love the DNA of the brand fundamentally. I need to be able to fuse my personality with theirs. That's what I've done with Adidas, Swatch, and in a different way with Moschino. I really have to feel fused with it.

The fact that people look at pictures so tiny on Instagram - people ask me about it popping on Instagram, but I didn't alter myself to be that. I didn't change for the screens, I've just been doing me.

I don't speak Italian, but I do speak Moschino.

When I first started my own brand, when I needed an icon, I had no other icon but myself. I had to create that.

When I'm hell-bent on something, there's no way around it. I can be a very stubborn.

I think as humans we're nostalgic creatures and that's what we do. We go back to things that have a semblance of something comforting, or enough time passes that it seems cool again, or maybe it's something that some people didn't even experience.

I follow my inspiration to wherever it goes. I do want the fans to feel the fun and excitement about it, and I like for people to be able to make their own interpretations about my work. I don't like to overexplain it.