I have to love the DNA of the brand fundamentally. I need to be able to fuse my personality with theirs. That's what I've done with Adidas, Swatch, and in a different way with Moschino. I really have to feel fused with it.

I just love the ideal of the surreal quality of putting it on a shoe.

The fact that people look at pictures so tiny on Instagram - people ask me about it popping on Instagram, but I didn't alter myself to be that. I didn't change for the screens, I've just been doing me.

When I first started my own brand, when I needed an icon, I had no other icon but myself. I had to create that.

When I'm hell-bent on something, there's no way around it. I can be a very stubborn.

If you want me to shine, you need to give me the parole to do that.

I always love trying to put my arms around more people. As a designer, it's a great compliment when people wear your clothes or buy your products, so to do things that are more affordable and have more of a distribution is always very exciting - especially when I can still bring my personality in complete, heavy doses. It's not a diluted version of me; it's a very clear extension of my personality.