Casting is so important, with any film you do. You have to get actors that you believe will fulfill the promise of the characters that are on the page.

I mean if you put all of your eggs in one basket, boy, and that thing blows up you've got a real problem.

Sophie [Kinsella]'s writing just captivated me. We bought this eight years ago, before it became an international success and was only one book. Now there's five. So, we were very fortunate to latch onto a character who has since become an international success both as a novel and hopefully now as a movie.

Screenplays are the hardest thing to try to get right. They look so simple when they work, but they really destroy your brain cells trying to get them there.

Well, I feel that we're kind of fortunate that this book gives the whole world a lesson in economics and how to get out of the mess that we're all in. It's basic message is to try and stop spending as much and try to release some of your assets to pay off your debt.

Dramatics are what keep you in the seats.

But once we got them on its feet then they run themselves, unless there's corrections you have to make.