I still that that movie-goers like the experience of leaving their homes and going to have a communal experience, especially in comedies or interactive things where you can get an audience reaction to.
Jerry BruckheimerAny time you can create something that gets to a large audience is fantastic. And television still gets you to a huge audience.
Jerry BruckheimerAnd yes, it is harder to make movies because budgets are getting smaller, and the companies stocks are down. The only good news on the horizon is that box office has been up by something like 23% from last year, which is great for us. It's still the cheapest form of entertainment.
Jerry BruckheimerI think the best thing you can do when you go and see a movie is to bring somebody along who really enjoys the film with you. I think this is one of those movies... it wouldn't be their first choice. But once they're in there and they see the enjoyment that not only they're getting, but also their wife or their girlfriend then it makes for a much more pleasant evening after the movie!
Jerry Bruckheimer