I still that that movie-goers like the experience of leaving their homes and going to have a communal experience, especially in comedies or interactive things where you can get an audience reaction to.

Dramatics are what keep you in the seats.

Anybody who's really successful has doubts.

You can't be afraid of hard work or long hours. Sacrifice is important.

Casting is so important, with any film you do. You have to get actors that you believe will fulfill the promise of the characters that are on the page.

You put faith in people sometimes that can't deliver for you. And those are mistakes and you have to... don't work with them again. It's pretty easy.

Sophie [Kinsella]'s writing just captivated me. We bought this eight years ago, before it became an international success and was only one book. Now there's five. So, we were very fortunate to latch onto a character who has since become an international success both as a novel and hopefully now as a movie.