I think it's the source material. 27 Dresses was a famous book, and Devil Wears Prada was also a wonderful book, so it's coming out of the novelists who are really creating these wonderful female characters that we want to see on the big screen.
Jerry BruckheimerIf you read a part that you want to play, and you already know you have actors you want to work with but it's not on the page, it's not going to be on the screen. So that is the most difficult thing to do for a producer, is to get a script that attracts this kind of talent.
Jerry Bruckheimer