It's pretty rare to have CEOs or high level executives at big companies who are social activists. They tend not to be drawn to those areas of life.
Jerry GreenfieldWe measured our success not just by how much money we made, but by how much we contributed to the community. It was a two-part bottom line.
Jerry GreenfieldDon't just do something because it's a trendy idea and will make you a lot of money. The reason I say that is because any kind of venture involves going through difficult times. If you're doing something you are passionate about and really believe in, then that will carry you through.
Jerry Greenfield