It's good to stand for something, to believe in something and base your business on values.
Jerry GreenfieldNow, when we face a problem like global warming, and you understand that the biggest impacts on global warming come from business and industry, I think business needs to take a leading role.
Jerry GreenfieldBusinesses can lead with their values and make money, too. You don't have to simply be purely profit-driven. You can integrate social and environmental concerns into a business, be a caring business, be a generous business and still do very well financially.
Jerry GreenfieldIt's pretty rare to have CEOs or high level executives at big companies who are social activists. They tend not to be drawn to those areas of life.
Jerry Greenfield