Ben & Jerry's is an indulgent dessert that should be eaten in moderation. You should not be replacing more than one meal a day with ice cream. We do not consider a pint or a tub of ice cream to be a single serving.

Businesses typically look at issues like price, quality, time of delivery. They don't often think about social and environmental impact because they're focused on their financial bottom line.

I guess I harboured hopes that things would happen more quickly, but I'm not disappointed.

One of the great things about Ben & Jerry's for me is that not only is it delicious, but I get it for free.

We measured our success not just by how much money we made, but by how much we contributed to the community. It was a two-part bottom line.

Businesses can lead with their values and make money, too. You don't have to simply be purely profit-driven. You can integrate social and environmental concerns into a business, be a caring business, be a generous business and still do very well financially.

It's pretty rare to have CEOs or high level executives at big companies who are social activists. They tend not to be drawn to those areas of life.