For most Builders, the journey is like shooting for the moon and instead hitting Mars-perhaps a better, but different outcome than envisioned. Builders are the first to admit (at least, in private) that planning works, but as the adage goes, the plan itself, rarely does.

For most Builders, the journey is like shooting for the moon and instead hitting Mars-perhaps a better, but different outcome than envisioned. Builders are the first to admit (at least, in private) that planning works, but as the adage goes, the plan itself, rarely does.

Success in the long run has less to do with finding the best idea, organizational structure, or business model for an enterprise, than with discovering what matters to us as individuals.

Builders insist that success may never come without a compelling personal commitment to something you care about and would be willing to do with or without counting on wealth, fame, power, or public acceptance as an outcome.

The thing that matters is meaning! It drives everything. Builders align their attention to the things that matter to them, and they know a lot about that stuff.

Builders think of success and failure as feedback. They don't judge either as a complete win or loss.

Do or do not. There is no try," says Yoda, the bewitching philosopher warrior created by George Lucas in Star Wars. Yoda is quoted at least as often as the founding fathers on this topic.